In order to write a great proposal, all of the elements you include must be both well written and convincing. Although it is important to do well on the longer portions of the proposal, it is equally important to make sure the shorter portions are clear and succinct. One of the most important shorter sections is the subtitle. Here we are looking at a proposal for a marketing intern.
Subtitle: To continue and expand the scope of responsibilities as a paid marketing intern
The purpose of the subtitle is to expand upon what you are saying in your title. Essentially, what will you be doing in this position? In the subtitle, you want to answer this question clearly, and in one sentence.
Target: To broaden and diversify the marketing campaigns of the company to drive the increase in sales.
The target portion of your proposal should describe what you would like to do in your new position. What is the main purpose of your idea? What goal are you working towards? What goal will you be fulfilling? You also want to describe this in one sentence.
- To maintain a high level of presence and visibility of the company on current marketing platforms, and expand into new and developing platforms
- To optimize a high level of current marketing presence through independent intern work, and minimize the amount of mundane efforts on behalf of the executive
- To develop a method of gauging the success of the marketing campaigns, and streamline them to reach a broader customer base
- To correlate the success of the different marketing campaigns with actual number of subscriptions sold
The secondary targets describe in more detail what the point of your idea is. How exactly do you plan to reach your broader goal? Ideally, you want to include four secondary targets. Think of the secondary targets as the supporting arguments for your main target.
Financial: Ms. Smith is able to continue working remotely as a paid intern. Smith would build on the current level of success and develop new measurements of the marketing campaigns effectiveness. To accomplish these objectives Smith would continue working in the present position at a rate of $10 an hour, up to ten hours a week.
The financial section is one of the key sections of the proposal that sets it apart from a resume. In the financial section, you show that you know the value of money, and you know that your effort costs a certain amount of money. If you are upfront about the financial portion of the arrangement, the decision maker reading your proposal will see that you are serious.
Status: Ms. Smith will continue working as a paid intern at five hours a week. She can then continue working as a paid intern at up to ten hours a week immediately thereafter. She will be able to send information to the executive on a continuous basis, without interfering with other obligations.
The status portion is also an important statement of your honesty as a worker. In the status section, you state exactly what your current employment status is, and how much you plan to work once hired. This is another element of your proposal that requires you to be upfront with the employer in order to land the job.